A beautiful photo is made up of more than just a gorgeous subject, great lighting and "getting it right in camera." It's also about the editing. The editing is another way the photographer truly shows off their style.
The editing process is where a photographer gets to put their final stamp on an image.
I do almost all of my editing in lightroom. After a LOT of trial and error, I have finally developed a preset that has my signature edit. This helps ensure that my style stays consistent.